Laziness and the Environment.

Posted on June 18th, 2007 by Zach.
Categories: Sustainability, Industry, Pop-Culture.

This title looks like I am going to rail on people that are too lazy to care about the environment.

Not True!

No, as I have voiced here before, I am at my fundamental core - lazy. With so much change going on in the world I often feel like I just need a nap. Really it is the personal decision making process that is so exhausting. Should I get the Organic socks, or the recylced ones? Is a hybrid better or worse than running Biodiesel? What if my ethanol is from a corn based feedstock and not Switch grass or cellulosic waste product? Does that make me a horrible person? Should I reclaim some furniture that looks bad or buy new sustainable harvest wood designs?

Can you hand me that pillow, I’m just going to lie down here for a sec…

Fortunately there are many people out there to guide us through our new enlightenment. A Beacon of Green Light as it were. One great example just came out:

The Lazy EnvironmentalistThe Lazy Enivronmentalist’s Guide to Green Living.

Full Disclosure: The Author Josh Dorfman is a friend and has always been a great supporter of Reware.

Here is what I love about Josh’s approach in everything he is doing: Environmentalism comes across as accessible to everyone, with a complete lack of “holier than thou” speak. He makes this stuff fun and the book reflects that approach. I totally recommend it as a easy starting point to figure out how to work some of this stuff into your life.

This is Josh’s first book, but he has become a bit of a green media mogul - you can check out his Radio program on Lime (Sirius Satellite). Both are good, interesting places to start in the green thing.

And most importantly none will make you feel like you need to lie down for a bit.

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Feeling The Love

Posted on June 7th, 2007 by Zach.
Categories: Industry, Pop-Culture.

Recently on their blog, Thought Kitchen, our idols over at Nau gave us a little love. We consider this an honor, it being the coolest company in the world and all.

What Nau is trying to do as a company is essentially revolutionize the clothing manufacturing process. They’re taking the movement that Patagonia started and are heading to the next level. One particular piece that we love is the “Detailed Specs” section, where customers get a peek at the origins of their fabrics, their manufacturing, and a little process.

Here is how rock star Nau is: Reware was recently featured on the Today Show (Many thanks to Matt Lauer and our friend Paul Hochman, who did us right in that piece incidentally). I called my Mom to tell her we were on and she made her typical supportive noise - sweet but not overly excited. When we hit The Thought Kitchen page, she was the one calling me! And she was fired up, I think she told everyone she knows. So there you have it Nau, you beat the pants of the Today show for cool factor among the fam.

The clothing is fashion forward as well as recycled, organic, and other good stuff. Definitely check them out. After all, you need something cool to wear under your Juice Bag, we suggest the recycled polyester Riding Jacket. Sick.

Big Up to everyone over there, keep making us envious.

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