Recently on their blog, Thought Kitchen, our idols over at Nau gave us a little love. We consider this an honor, it being the coolest company in the world and all.
What Nau is trying to do as a company is essentially revolutionize the clothing manufacturing process. They’re taking the movement that Patagonia started and are heading to the next level. One particular piece that we love is the “Detailed Specs” section, where customers get a peek at the origins of their fabrics, their manufacturing, and a little process.
Here is how rock star Nau is: Reware was recently featured on the Today Show (Many thanks to Matt Lauer and our friend Paul Hochman, who did us right in that piece incidentally). I called my Mom to tell her we were on and she made her typical supportive noise - sweet but not overly excited. When we hit The Thought Kitchen page, she was the one calling me! And she was fired up, I think she told everyone she knows. So there you have it Nau, you beat the pants of the Today show for cool factor among the fam.
The clothing is fashion forward as well as recycled, organic, and other good stuff. Definitely check them out. After all, you need something cool to wear under your Juice Bag, we suggest the recycled polyester Riding Jacket. Sick.
Big Up to everyone over there, keep making us envious.
Tags:
Nau,
Patagonia,
Today Show,
Recycled Fabrics 